eCommerce Marketing Director - Guldsmeden Hotels
Think like an OTA to revitalise your business
About Claus Strawbridge
Managing the eCommerce strategy from creation and execution to optimisation within the analysis of the various sites performance to ensure maximum consumer response and userbility. Ensuring that the visual content engages effectively with the customer. Maintenance and support of the functional aspects of the ecommerce site. Working closely with the customer management team to drive consumer loyalty. Playing a key part in managing the eCommerce P&L. Leading in new product development catered to the needs of the consumer.
Claus will discuss the distribution channels to keep you ahead of OTAs. Think like an OTA: launching a membership zone for eco certified hotels, using real-time reviews to trigger social engagement.