Senior Manager Marketing Strategy - WorldHotels
Define your Guest Experience - Start with WHY
About Joanna Becker-Birck
Jo began her career at Saatchi & Saatchi Milan, & London to explore international brands and experience some of the world’s finest creative work. She continued in London to manage the newly launched Carluccio’s Caffe’ brand alongside Priscilla Carluccio to deliver truly authentic regional Italian experiences.
A unique opportunity followed to help launch the ‘Britain‘ brand ahead of the 2012 Olympic Games at VisitBritain, and later moved to Frankfurt to develop the WorldHotels brand and inspire their global collection of independent Upper scale and Luxury Hotels to define their guest experience, motivate staff and develop their individual brands. Jo has been part of the WorldHotels team for 10 years and speaks English, German, Italian, French & Spanish.
“Starting with WHY allows me to harness that untapped passion, those untold stories and the amazing potential that is ones purpose that lies deep in the belly of every hotel. Giving our hotels the voice to articulate who they are is amazing and very personal; that ‘goose bump’ moment you get when they realize what their WHY truly is, what an honour to be a part of that..”
In today’s crowded marketplace, consumers have more choices than ever before, so it’s essential to define your guest experience in order to resonate and stand out.
Guest look beyond being ‘satisfied’; only a clearly defined experience compels guests to leave reviews, identify with your brand, and come back. Today’s customer looks for personal connections, authentic exchanges and reasons why they should choose you.
Experience makes the difference between higher reviews, better rates, motivated staff and repeat booking.
Prepare to strengthen your true independence through experiential storytelling. After all, experience is the new luxury.