About Joe Pettigrew
Joe is responsible for maximising revenue for all hotels owned by Starwood Capital Group in Europe by aligning the various commercial teams to develop and execute cohesive revenue strategies on all guest touch points and acquisition channels while creating a seamless customer experience across all phases of the guest’s lifecycle. He is an expert in revenue management, distribution, digital marketing, data analytics, and hotel operations.
Prior to joining Starwood Capital Group, Joe worked as Head of E-commerce at The Principal Hotel Company where he led the company''s overall digital and distribution strategy while completing key initiatives, such as the launch of a brand new website and booking engine, a new loyalty scheme, a data warehouse, and a CRM.
Stop with the one size fits all revenue strategy and expect to grow your market share. Understand what your guests are saying about your hotel on each channel, verbally and behaviourally, and bring revenue and marketing together to price the right product with the right message for different audience groups for immediate and significant RevPAR growth.