Corporate Director of Revenue Management - Pentahotels
Average Rate vs Customer Life Time Value?
About Laszlo Posa
Laszlo Posa is a dedicated hotel professional specializing in Revenue Management. He has more than 20 years´ experience in hospitality, and currently leading the Revenue Management team for Pentahotels worldwide.
Costumer life time value is one of the most important metrics to measure - but does the hotel industry have the right tools for this? In the ever changing distribution world, are the existing hotel KPIs still relevant to maximise profit?